Through CMG Advisory, the strategic advisory arm of CMG & Partners, we work with luxury hospitality brands, owners and destinations to shape distinctive experiences, strengthen strategy and translate ambitious ideas into practical, commercially relevant initiatives.

Engagements may include:

• Hospitality and guest experience strategy

• Experience innovation and concept development

• Guest journey and experience design

• Regenerative hospitality and impact strategy

• Strategic partnerships and stakeholder engagement

• Strategic development of new initiatives and pilot programmes

Independent assessment of the guest experience, service delivery and operational standards — helping luxury hospitality brands and owners protect brand integrity and strengthen performance.

Engagements may include:

• Pre-opening readiness and standards alignment

• Quality assurance audits and brand standards assessments

• Guest journey and service performance reviews

• Operational standards and consistency assessments

• Prioritised recommendations for continuous improvement

Independent review of sustainability and impact performance — helping hospitality businesses assess delivery, strengthen credibility and navigate evolving expectations around responsible business and environmental claims.

Engagements may include:

• Sustainability and responsible operations reviews

• GSTC readiness and alignment assessments

• Environmental and social impact reviews

• Sustainability claims and communications review

• EU environmental claims and greenwashing readiness

Building the knowledge, skills and internal capacity required to translate strategy and standards into consistent delivery.

Engagements may include:

• Leadership development and standards enablement

• Pre-opening team readiness and training

• Guest experience and service excellence training

• Sustainability and regenerative hospitality capacity building

• Executive programmes and academic or industry collaborations

• Bespoke workshops developed around specific organisational needs